Date: 17th August 2015
Cambridge companies become local movie stars
Three Cambridge based businesses had the chance to become film stars for the day as they starred in the Greater Cambridge Greater Peterborough Enterprise Partnership’s (LEP) new exporting video campaign.
From brand communications agencies to educational providers and law firms, the campaign reflected Cambridge’s wide export community.
The first business filmed by the LEP was Method Creative;a communications agency who export their creative services to clients across the world from their base at the Future Business Centre in Cambridge.
Cambridge Assessment were chosen to take part in the campaign as they operate in 170 different countries, providing exams, qualifications and curriculums to over 8 million people worldwide.
Finally, providing a different perspective on exporting, international law firm Taylor Vinters, help their clients to export with confidence by tackling the challenges of intellectual property and international law.
These three businesses were chosen to take part in the campaign because they are all highly successful in their own fields. This success is in part due to the export of their services to markets across the world, making them fantastic ambassadors for both Cambridge and the UK.
Exporting is often thought of as being complicated, so the LEP launched Get Exporting; a campaign to give businesses the help, support and guidance they need to grow.
Starring alongside a cast of specialist companies from across Cambridgeshire, Peterborough, and Rutland, the businesses have become internet film stars, by sharing their insight into what it takes to become successful.
Method Creative’s Brand and Strategy Director, Kirsten Corrigan, said:
"Working with an international client base has really helped us to grow as an agency. We get to collaborate with other agencies and partners from across the world on joint projects, which certainly broadens our creative horizons. It's great to be able to bring that kind of enriched thinking to our Cambridge clients."
Bene't Steinberg,Group Director of Public Affairs at Cambridge Assessment, commented:
“Given that our fundamental mission is to give access to excellent education to as many people as possible around the world, then we have to export. In a sense we don’t regard it as an export just an integral part of the way we do things in Cambridge”.
Rhys Williams, Partner at Taylor Vinters, said:
“All businesses that export goods or technology overseas need to be aware of their export control obligations and that any failure to comply with those obligations may result in significant fines and criminal prosecutions, together with the resulting reputational damage.
Exporting can have a reputation for being difficult – particularly in new markets – depending on the nature of the goods due to be exported, the destination and ultimate end use of the goods but with careful consideration at the outset, compliance should not be difficult to achieve.”
Neil Darwin, Chief Executive of the Greater Cambridge Greater Peterborough LEP, added:
“The aim of the Get Exporting campaign is to encourage more businesses to export by sharing success stories of local companies.
“Quite simply, any business can export if it feels it has something to trade, and the LEP has contacts around the world that can help you get started. We are very grateful to the businesses who have taken time out of their busy schedules to share their insights into the world of exporting and hope that other businesses feel inspired to Get Exporting as a result.”
To watch the suite of Get Exporting films from local Cambridge businesses, visit the LEP’s website: http://www.gcgp.co.uk/exporting-inspiration/.