In the current crisis, many businesses have had to adapt how they operate. Vacuum manufacturers are making ventilators and start-ups are trying to develop diagnostic tests in record time. As we’ve discussed previously, this has long term implications for the way businesses license and enforce their IP.
Looking forwards, businesses will need to adapt their IP strategy to the changing landscape and ensure their IP continues to provide value in a brave new world. The crisis will also expose whether they have the right IP strategies in the first place. The difference between a dynamic, value-led IP strategy and a traditional filings-led one, could be a transformed post-crisis business supported by key IP with a range of monetisation opportunities, or facing never-ending maintenance fees for IP that’s of limited relevance to your business.
Here are our key tips for ensuring your IP strategy can weather the storm below, or download here.