Transactions with consumers are more strictly regulated than those between businesses. Our expert advice will guide you through the complex rules governing consumer protection, e-commerce and digital media – helping you stay compliant whilst you focus on building your customer relationships.
Consumer safeguards can seem challenging to navigate: there are cooling off periods, mandatory information requirements, and different rules depending on what your customers buy from you, and how they buy it. Yet staying compliant need not be as difficult as it might appear.
Transparency is key to complying with consumer law. You need to operate in a way consumers can easily understand; for example, by using plain English and avoiding unfair or unnecessarily complicated contract terms. Our specialist interdisciplinary team can help by supporting you in all the critical areas such as:
E-Commerce: Website compliance, preparing and reviewing online retail terms and conditions and ensuring you provide the pre-contractual information the law requires.
Fulfilment and management: Just in time and dropship delivery fulfilment, reviewing and advising on ERP and CRM contracts.
Processes and customer service: Practical and commercial advice around returns processes, stock response procedures and handling malicious subject access requests.
Promotions: Promotional advertising, marketing campaigns, prize draws and competitions, including to children and vulnerable groups.
Endorsements: Working with celebrities and influencers for social media marketing.
Enforcement Action: Advising on Advertising Standards Authority complaints and enforcement action taken by Trading Standards and OFCOM.
Working closely with our well-established Privacy & Data Protection team, we regularly advise on issues concerning privacy, the collection of marketing rights, and advertising. This includes complying with the Committee of Advertising Practice guidelines for advertising products using broadcast and non-broadcast media.
Whether you’re just venturing into selling to consumers or have been trading for many years, our insights and support can give you peace of mind and prevent avoidable, time-wasting hassle. Get in touch to learn more.