Brand protection: safeguard your unique business assets

Your brand is a valuable asset. We can help you keep it that way.

In an increasingly digital and globalised age, it’s more important than ever to make sure your brand is properly protected. We can help you identify your brand value and develop a practical and cost-effective strategy for safeguarding it around the world.

Our specialist team has the breadth and depth of experience to advise on even your most complex challenges. We can help you clear and register your trade marks, detect and take action against trade mark or other brand infringements, monetise your brands through licensing or other commercial deals and navigate the world of advertising regulation.

For complete peace of mind, we can also provide expert advice on protecting and maximising the potential of your intellectual property and patents.

We operate on a global scale. To protect your brand internationally, our ONE international counsel model sources expert, appropriate local counsel across every jurisdiction – all managed by us. This ensures you benefit from the local insight of a trusted network of overseas lawyers, delivered to a consistently high standard of legal support and integrated as ONE service, with ONE primary advisor and ONE point of contact.

Behind our offering is a firmly held belief that an effective brand protection service should take away the administrative burden of trade mark maintenance and enforcement whilst remaining cost effective. Our aim is to save you time with practical and commercially focused support. We’ll take time to understand your business objectives and help you achieve them with clear, relevant and helpful advice.

As well as our bespoke services, we’ve devised specifically tailored packages on a scalable retainer basis. They give you the benefit of exceptional, knowledgeable brand protection, with reassuring cost certainty. Please click on the appropriate service to download our brochures.

However you access our expertise, we’ll safeguard your brand with a cost-effective, market-leading, reassuring response.

Ready for Brexit

As you may know, once UK exits the EU, UK-based law firms are likely to lose their right to represent clients before the EU trade mark registry – the EUIPO. Our Brand Protection team has made arrangements to provide the full range of EU trade mark services (including clearance searches, EU trade mark registrations, strategy and portfolio management), with minimal impact on delivery and cost.

This will only be required if we leave the EU without a deal or at the end of any transition period, and we will keep you informed of developments. If you’re concerned about how Brexit will affect your IP protection and trade marks, please get in touch.

Insights: Brand protection